Seriously, why do we Facebook?

People get mad at Facebook partly because they’re being herded into someone else’s big vision about how everyone is someday going to communicate, and these people don’t feel like they’re in control. But the fact is that most of those people have no idea how to be in control of their online lives; it takes a lot of work, knowledge, and deep understanding to really get that. They use Facebook because it’s easy, and it’s easy because it’s prepackaged. It’s like choosing the Twinkie you can eat right away over baking an amazing eclair from scratch. Or Hell, just knowing where to go to get an amazing eclair from the local small business baker. Continue Reading

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